Person dies after being pulled from sea at Wales beach on hottest day of the year

Person dies after being pulled from sea at Wales beach on hottest day of year Coastguard crews, and air ambulance and paramedics rushed to the scene on Aberavon beach on Wednesday afternoon after a medical emergency in the water A man has died at a popular UK beach after he suffered a medical emergency while he was in the sea. Police were called alongside paramedics to the medical incident at Aberavon beach on Wednesday afternoon. Police said the man needed medical assistance after entering the sea. HM Coastguard performed CPR but the man, who is from Cilfrew, Neath Port Talbot, died at the scene despite the best efforts of emergency crews. His death is not being treated as suspicious. A spokesperson for South Wales Police said: "Officers were called to Aberavon Beach at around 4.25pm yesterday (Wednesday June 24) following a report of a man requiring medical assistance having entered the water. "The Coastguard commenced CPR until the arrival of the air ambulance and paramedics. Despite the medical professionals' best efforts, the man - a 50-year-old man from Cilfrew, Neath Port Talbot - was pronounced dead at the scene at 4.50pm. "Next of kin has been informed. The death is not being treated as suspicious." A Welsh Ambulance Service spokesperson previously said: “We were called today at approximately 4:07pm, to reports of a medical emergency on Aberavon beach. “We sent two Cymru High Acuity Response Units, one emergency ambulance, a hazardous area response team and an operations manager to the scene. “Advanced critical care support was delivered by the Emergency Medical Retrieval and Transfer Service in a Wales Air Ambulance charity helicopter.” During the previous record-breaking heatwave , from May 24 to 31, the UK saw a horrifying death toll of 19 children and adults killed in water related incidents during one week. In response the Mirror launched our 'Save Lives for Sam' campaign to stop the "catastrophic" deaths of 33 children who drown in England every year - "the equivalent of a classroom of children lost". Bereaved families, Olympic legends and safety organisations have joined together to call on the Government to take five key steps to save young lives across the country. People heading to the coast in the coming days should be mindful that sea-surface temperatures are not as high as they would be in mid-summer, the Met Office warned. Samantha Hughes is the National Water Safety Partner at the RNLI. She said: “With warmer weather approaching, it’s important to remember that the water is still cold. Entering it unexpectedly can lead to cold water shock, causing a sudden increase in breathing and heart rate, which may trigger panic. “If you find yourself struggling in the water, remember to Float to Live: tilt your head back so your ears are submerged, relax and control your breathing. You may need to gently use your hands to help you stay afloat, and it’s ok if your legs sink—everyone floats differently. “Where possible, always choose a lifeguarded beach, and swim between the red and yellow flags. In a coastal emergency remember to call 999 for the coastguard.”