Technology
A Veteran Apple Designer Reimagines the Golf Cart
Key Points
A Veteran Apple Designer Reimagines the Golf Cart Julian Hoenig’s Amble is dreaming up next-generation course cruisers — and aiming far beyond the fairway. On the dunes of Tróia, a breezy peninsula just south of Lisbon, Julian Hoenig is taking his latest invention for a spin. The veteran Apple Inc. designer, who worked under Steve Jobs and Jony Ive and helped create the Apple Watch and Vision Pro virtual-reality headset, has a history of reimagining entire product categories.
A Veteran Apple Designer Reimagines the Golf Cart
Julian Hoenig’s Amble is dreaming up next-generation course cruisers — and aiming far beyond the fairway.
On the dunes of Tróia, a breezy peninsula just south of Lisbon, Julian Hoenig is taking his latest invention for a spin. The veteran Apple Inc. designer, who worked under Steve Jobs and Jony Ive and helped create the Apple Watch and Vision Pro virtual-reality headset, has a history of reimagining entire product categories. Before Hoenig left Apple, he was one of the leaders of its since-shelved car project. Now he’s back to disrupt a different sort of vehicular space: the golf cart.
Hoenig’s Amble One is an exercise in polished restraint. The open-air ride features tanned-leather seats, a canopy made with marine-grade canvas sourced from a yacht supplier and a pleasingly stout stance that sets it apart from its boxy predecessors. Showing off its minimalist dash controls and cork steering wheel, Hoenig, who was also a top designer at Audi and Lamborghini, remembers the Amble One turning heads when it was being transported through town: “People walking by were like, ‘The moon rover is coming!’”