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Apple Raises Mac and iPad Prices to Counter Memory Shortages

Apple Raises Mac and iPad Prices to Counter Memory Shortages
Bloomberg Markets Thursday 25 June 2026, 12:39 UTC By Mark Gurman 1 min read
Key Points

Apple Raises Mac and iPad Prices to Counter Memory Shortages Apple Inc. took the extreme measure of raising prices of Macs, iPads and home devices on Thursday, seeking to offset cost hikes caused by an unprecedented shortage of memory chips and storage. The company is increasing prices of the MacBook Neo, MacBook Pro, MacBook Air, iPad Air and iPad Pro, according to changes posted to its online retail store. The starting price of the MacBook Neo, its latest laptop, is rising to $699 from...

Apple Raises Mac and iPad Prices to Counter Memory Shortages Apple Inc. took the extreme measure of raising prices of Macs, iPads and home devices on Thursday, seeking to offset cost hikes caused by an unprecedented shortage of memory chips and storage. The company is increasing prices of the MacBook Neo, MacBook Pro, MacBook Air, iPad Air and iPad Pro, according to changes posted to its online retail store. The starting price of the MacBook Neo, its latest laptop, is rising to $699 from $599, while the MacBook Air is increasing to $1,299 from $1,099.
Apple Raises Mac (ORG) iPad Prices (ORG) Counter Memory Shortages Apple Raises Mac (ORG) Counter Memory Shortages Apple Inc. (ORG) Macs (ORG) iPads (ORG) the MacBook Neo (ORG) MacBook Pro (ORG) MacBook Air (ORG) iPad Air (ORG) iPad Pro (ORG) the MacBook Air (ORG)
Originally published by Bloomberg Markets Read original →

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