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How the 1994 World Cup Changed the Business of Football Forever

How the 1994 World Cup Changed the Business of Football Forever
Bloomberg Markets Thursday 25 June 2026, 15:21 UTC 1 min read
Key Points

Jun 25th, 2026 How the 1994 World Cup Changed the Business of Football Forever The World Cup had been an enormously popular event with surprisingly limited commercial significance; the 1990 tournament in Italy, for instance, lost money for broadcasters. Then the World Cup came to the US in 1994 and everything changed.

Jun 25th, 2026 How the 1994 World Cup Changed the Business of Football Forever The World Cup had been an enormously popular event with surprisingly limited commercial significance; the 1990 tournament in Italy, for instance, lost money for broadcasters. Then the World Cup came to the US in 1994 and everything changed. On this episode of the Odd Lots podcast, Joey D’Urso, author of More Than A Shirt, joins Tracy Alloway and Joe Weisenthal to discuss how advertisements and sponsorships by American corporations like McDonalds and General Motors in the 1994 World Cup changed the business of the sport forever.
the 1994 World Cup (EVENT) the Business of Football Forever Jun 25th, 2026 (ORG) World Cup (EVENT) the Business of Football (ORG) Italy (LOCATION) the World Cup (EVENT) US (LOCATION) Joey D’Urso (PERSON) Tracy Alloway (PERSON) Joe Weisenthal (PERSON) American (ORG) McDonalds (ORG) General Motors (ORG)
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