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Apple Hikes Prices to Counter Memory Shortages

Apple Hikes Prices to Counter Memory Shortages
Bloomberg Technology Thursday 25 June 2026, 17:33 UTC 1 min read
Key Points

Jun 25th, 2026 Apple Hikes Prices to Counter Memory Shortages Apple raised prices of Macs, iPads, home devices, and the Vision Pro to offset cost hikes caused by a shortage of memory chips and storage. Bloomberg's consumer tech lead Mark Gurman joins Ed Ludlow on "Bloomberg Tech." Correction: This video has been edited with an updated graphic which reflects the new price of the iPad Pro is $1,199.

Jun 25th, 2026 Apple Hikes Prices to Counter Memory Shortages Apple raised prices of Macs, iPads, home devices, and the Vision Pro to offset cost hikes caused by a shortage of memory chips and storage. Bloomberg's consumer tech lead Mark Gurman joins Ed Ludlow on "Bloomberg Tech." Correction: This video has been edited with an updated graphic which reflects the new price of the iPad Pro is $1,199. [Image text:] LIVE Los Angeles Mark Gurman -BLOOMBERGNEWS Bloomberg Tech APPLERAISESPRICES TO COUNTERMEMORY SHORTAGES
Apple Hikes Prices (ORG) Counter Memory Shortages Jun 25th (ORG) Counter Memory Shortages Apple (ORG) Macs (ORG) iPads (ORG) Bloomberg (ORG) Mark Gurman (PERSON) Ed Ludlow (PERSON) Bloomberg Tech (ORG) the iPad Pro (ORG)
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