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Instagram wants to monopolize your attention

Instagram wants to monopolize your attention
The Verge Thursday 25 June 2026, 20:10 UTC By Charles Pulliam-Moore 1 min read
Key Points

This week, Instagram launched a series of new features for its smart TV app that are all designed to get people to spend more time on the platform through the biggest screens in their homes. In addition to vertical Reels, Instagram for TV - which is currently available for Amazon Fire TV, Google TV, and Samsung Smart TVs - users can now watch disappearing Stories and horizontal videos with aspect ratios similar to what you typically see on YouTube. And soon, Instagram will make a big push...

This week, Instagram launched a series of new features for its smart TV app that are all designed to get people to spend more time on the platform through the biggest screens in their homes. In addition to vertical Reels, Instagram for TV - which is currently available for Amazon Fire TV, Google TV, and Samsung Smart TVs - users can now watch disappearing Stories and horizontal videos with aspect ratios similar to what you typically see on YouTube. And soon, Instagram will make a big push for longform, episodic content and TV-focused "live creator experiences."

This foray into the TV space feels very different from the Meta-owned company's …

Read the full story at The Verge.

[Image text:] Instagram jaded.elephan... pia.in.a.pod cake_baker_cj ted_graham321 heaven.is.nev.. liam_beanz99 frenchie_fry39 princess_peace lil_wyatt838 M 45K 823K 1M 271K 8.8K
Instagram (ORG) Amazon Fire TV (ORG) Google TV (ORG) Samsung Smart (ORG) Stories (EVENT) YouTube (ORG) Meta (ORG)
Originally published by The Verge Read original →

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