Live Roundups Editor's Desk Insights Executive Ops Weather About 🔍
Home › Technology › Apple raises iPad and MacBook prices, blaming cost of...
Technology

Apple raises iPad and MacBook prices, blaming cost of chips amid AI boom

The Guardian World Thursday 25 June 2026, 23:46 UTC By Guardian staff and agency 1 min read
Key Points

Company says it cannot shield customers from memory and storage chip costs – and iPhone hikes could be nextApple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI industry’s datacenter buildout. The move does not affect Apple’s cash cow, the iPhone. But it would take starting price of the ⁠Neo, its lowest priced laptop, from $599 to $699 mere months after launch.

Company says it cannot shield customers from memory and storage chip costs – and iPhone hikes could be next

Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI industry’s datacenter buildout.

The move does not affect Apple’s cash cow, the iPhone. But it would take starting price of the ⁠Neo, its lowest priced laptop, from $599 to $699 mere months after launch.

Continue reading...
Apple (ORG) iPad (ORG) MacBook (ORG) AI boom Company (ORG) iPhone (ORG)
Originally published by The Guardian World Read original →

Related Stories

Australian musicians sound warning note after Nick Cave, Kylie and many more slurped into AI training tool

‘It’s all just rendered useless’ Something For Kate’s Paul Dempsey says as AI scrapes millions of songs to learn how to make musicPaul Dempsey and Bernard Fanning are among big-name Australian musicians upset that their original songs have been found in datasets used to train artificial intelligence. A dataset search tool recently created by US publication The Atlantic reveals millions of creative works have been scraped from the internet to train the disruptive technology.

The Guardian World 24m ago

SoftBank sinks 11% as Asia tech rout tracks declines in the U.S.

SoftBank Group plunged more than 11% on Friday, leading a broad selloff in Asian technology stocks, amid mounting concerns over the rising cost of artificial intelligence infrastructure. The Japanese conglomerate led losses across the region after the Nasdaq Composite fell for a fourth straight session overnight. The tech-heavy index dropped 0.46% as a 6% plunge in Apple overshadowed Micron's stronger-than-expected earnings.

CNBC 38m ago

Amazon to ramp up India investment to record $48 billion by 2030

Amazon on Thursday announced fresh investment of $13 billion, which will largely go towards AI and cloud businesses, taking its recent commitment to $48 billion by 2030 and making it the largest overseas investor in the country. “If you look at the combination of the $40 billion since 2010 and the incremental $48 billion through 2030, the largest absolute amount of it is still in our marketplace business. But increasingly we are investing very substantial amounts of it in our AWS (Amazon Web...

Times of India 38m ago

Anthropic Thinks Its Own Success Is Key to Making AI Safe

Anthropic has spent the last five years warning the world about how advanced artificial intelligence could enable mass destruction, destabilize society, and cause a litany of other grave harms. But simultaneously, it has become one of the most powerful forces pushing AI capabilities forward. The company is now among the top developers and distributors of cutting-edge AI models and courts customers like the US military.

Wired 44m ago