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'Chinamaxxing' bets at Mobile World Congress Shanghai

'Chinamaxxing' bets at Mobile World Congress Shanghai
Bloomberg Markets Friday 26 June 2026, 02:38 UTC 1 min read
Key Points

Jun 26th, 2026 'Chinamaxxing' bets at Mobile World Congress Shanghai A lot of mobile and consumer brands at the Mobile World Congress in Shanghai are taking advantage of the "Chinamaxxing" trend of targeting younger consumers abroad. Bloomberg's Chief North Asia correspondent Stephen Engle has more.

Jun 26th, 2026 'Chinamaxxing' bets at Mobile World Congress Shanghai A lot of mobile and consumer brands at the Mobile World Congress in Shanghai are taking advantage of the "Chinamaxxing" trend of targeting younger consumers abroad. Bloomberg's Chief North Asia correspondent Stephen Engle has more. [Image text:] HO HONOR AAS
Mobile World Congress (ORG) the Mobile World Congress (ORG) Shanghai (LOCATION) Bloomberg (ORG) North Asia (LOCATION) Stephen Engle (PERSON)
Originally published by Bloomberg Markets Read original →

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