Technology
Apple Shares Fall After Prices Increase for Macs, iPads
Key Points
Jun 26th, 2026 Apple Shares Fall After Prices Increase for Macs, iPads Apple Inc. shares fell after it raised prices of all Macs, iPads, home devices and the Vision Pro to offset cost hikes caused by a shortage of memory chips and storage. The price increases are in effect globally and are largely unprecedented, with no equivalent in the company's modern history of sweeping hikes across much of its product line. Bloomberg's Neil Campling reports.
Jun 26th, 2026
Apple Shares Fall After Prices Increase for Macs, iPads
Apple Inc. shares fell after it raised prices of all Macs, iPads, home devices and the Vision Pro to offset cost hikes caused by a shortage of memory chips and storage. The price increases are in effect globally and are largely unprecedented, with no equivalent in the company's modern history of sweeping hikes across much of its product line. Bloomberg's Neil Campling reports.
[Image text:] APPLE'S MEMORYCRUNCH
Price increases on some products
NEWPRICE
INCREASE
MacBook Neo
$699
+$100 +16.7%)
$1,299
+$200+18.2%
MacBook Air
$1,999
+$300 (+17.7%)
14-inch MacBook Pro
$1,199
+$200 (+20.0%)
11-inch iPad Pro
$749
+$150 (+25.0%)
iPad Air
Bloomberg
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