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Omnicom Chief Defends Interpublic Deal as AI Rattles Ad Industry

Omnicom Chief Defends Interpublic Deal as AI Rattles Ad Industry
Bloomberg Technology Friday 26 June 2026, 08:17 UTC By Benoit Berthelot 1 min read
Key Points

Omnicom Chief Defends Interpublic Deal as AI Rattles Ad Industry John Wren, the chief executive officer of ad giant Omnicom Group Inc., said he’s starting to see results after closing the deal for rival Interpublic Group about seven months ago — racking up customer wins and cost savings. He’s still got to convince the market. “The performance through the first quarter was better than I expected, and I’m seeing it pay off now as we’re finishing up the second quarter,” Wren said in an...

Omnicom Chief Defends Interpublic Deal as AI Rattles Ad Industry John Wren, the chief executive officer of ad giant Omnicom Group Inc., said he’s starting to see results after closing the deal for rival Interpublic Group about seven months ago — racking up customer wins and cost savings. He’s still got to convince the market. “The performance through the first quarter was better than I expected, and I’m seeing it pay off now as we’re finishing up the second quarter,” Wren said in an interview at the annual Cannes Lions advertising festival in southern France. Omnicom has kept a 98% client retention rate since closing the deal, and won new business from American Express Co., Kroger Co., International Business Machines Corp., Merck & Co., Unilever Plc and Bayer AG.
Omnicom (ORG) AI Rattles Ad Industry Omnicom (ORG) John Wren (PERSON) Omnicom Group Inc. (ORG) Interpublic Group (ORG) Wren (PERSON) Cannes Lions (ORG) France (LOCATION) American Express Co. (ORG) Kroger Co. (ORG) International Business Machines Corp. (ORG) Merck & Co. (ORG) Unilever Plc (ORG) Bayer AG (ORG)
Originally published by Bloomberg Technology Read original →

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