Iconic high street store closes for good after 66 years

Iconic high street store closes for good after 66 years The iconic department store has closed for the final time, bringing the shutters down on a city's best-known retail landmark. An iconic store that has been a landmark destination for shoppers for decades has closed after 66 years. House of Fraser in Birmingham city centre shut its doors for the final time on Thursday. The closure signals the demise of the flagship store that countless shoppers stubbornly referred to as Rackhams years after the celebrated name vanished from the premises. Bargain hunters descended on the store during its last trading day, hoping to snap up clearance deals offering up to 50 per cent off numerous items and a minimum of 20 per cent off all remaining stock. Despite the massive reductions on premium designer labels including Tommy Hilfiger, Barbour, Boss, and Jack Wills, the store appeared surprisingly quiet, reports Birmingham Live. And the mood inside felt starkly different from the thriving emporium many locals will recall. Escalators had stopped running and a substantial portion of the lower level had already been cordoned off. The upper floor was sealed, leaving just its bare-bones middle and ground floors available for browsers to explore. One member of staff was heard telling a shopper they had "loved" working there, capturing the fondness many workers had developed for the historic store throughout the decades. While there were no obvious displays of emotion amongst staff or shoppers on Thursday, there was an unmistakable feeling that a significant chapter in Birmingham's shopping heritage was drawing to a close. Rackhams launched on Corporation Street in phases between 1960 and 1966 following modest origins stretching back to the 1850s when William Winter Riddell and Henry Wilkinson established a retail drapery outlet at 78 Bull Street. The Rackhams brand was firmly rooted in Birmingham by the 1870s. The Corporation Street branch became amongst the city's most renowned retail destinations and rendezvous spots, drawing successive generations of shoppers and became synonymous with festive shopping. It was rebranded as House of Fraser in 2003, though numerous customers persisted in calling it Rackhams. When House of Fraser entered administration in 2018, the firm was rescued by Sports Direct mogul Mike Ashley. In 2023, the company announced intentions to rebrand certain outlets under the 'Frasers' banner and the Birmingham branch was transformed into one of the chain's clearance stores. The closure represents the latest setback for traditional department stores in the city following the shutdowns of John Lewis and Debenhams.