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OpenAI Makes Its Advertising Pitch at Cannes Festival

OpenAI Makes Its Advertising Pitch at Cannes Festival
Bloomberg Technology Friday 26 June 2026, 11:02 UTC By Benoit Berthelot 1 min read
Key Points

OpenAI Makes Its Advertising Pitch at Cannes Festival The ChatGPT maker offers the industry a new marketing vehicle This article is for subscribers only. Welcome to Tech In Depth, our daily newsletter about the business of tech from Bloomberg’s journalists around the world.

OpenAI Makes Its Advertising Pitch at Cannes Festival The ChatGPT maker offers the industry a new marketing vehicle This article is for subscribers only. Welcome to Tech In Depth, our daily newsletter about the business of tech from Bloomberg’s journalists around the world. Today, Benoit Berthelot reports on OpenAI’s participation at the annual Cannes advertising conference. Anthropic accuses Alibaba: The US artificial intelligence company told lawmakers the Chinese technology giant waged a large-scale effort to “illicitly” access its Claude AI model. The scheme involved fraudulent user accounts.
Its Advertising Pitch at Cannes Festival OpenAI (ORG) Tech In Depth (ORG) Bloomberg (ORG) Benoit Berthelot (PERSON) Cannes (LOCATION) Alibaba (LOCATION) US (LOCATION) Chinese (ORG) Claude AI (ORG)
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