Technology
iPhone Price Hikes Will Come, Says IDC
Key Points
Jun 26th, 2026 iPhone Price Hikes Will Come, Says IDC Apple announced price hikes across its hardware products, citing unprecedented price gains in memory chips. Missing from that price hike list, for now, is the iPhone. Nabila Popal, Senior Research Director at IDC, joins Ed Ludlow on "Bloomberg Tech."
Jun 26th, 2026
iPhone Price Hikes Will Come, Says IDC
Apple announced price hikes across its hardware products, citing unprecedented price gains in memory chips. Missing from that price hike list, for now, is the iPhone. Nabila Popal, Senior Research Director at IDC, joins Ed Ludlow on "Bloomberg Tech."
[Image text:] INTRADAY
Apple
279.83
4.68
Nabila Popal
1.70%
IDC
SENIOR RESEARCHDIRECTOR
Bloomberg Tech
POPAL:IPHONEPROMAXCOULDSEE $2OOPRICERISE