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Amazon Prime Day Total Online Spending Surpasses Adobe Estimate

Amazon Prime Day Total Online Spending Surpasses Adobe Estimate
Bloomberg Technology Saturday 27 June 2026, 16:59 UTC By Spencer Soper 1 min read
Key Points

Big Tech Amazon Prime Day Total Online Spending Surpasses Adobe Estimate Online spending across all retailers in the US hit $26.4 billion during Amazon.com Inc.’s annual Prime Day sale, according to Adobe Inc., narrowly beating the firm’s earlier estimate of $26.3 billion. The four-day event ended Friday, with competitors such as Walmart Inc. and Target Corp. hosting overlapping promotions. Total spending for the period was up 9.3% from last year’s Prime Day sale held in July, according to...

Big Tech Amazon Prime Day Total Online Spending Surpasses Adobe Estimate Online spending across all retailers in the US hit $26.4 billion during Amazon.com Inc.’s annual Prime Day sale, according to Adobe Inc., narrowly beating the firm’s earlier estimate of $26.3 billion. The four-day event ended Friday, with competitors such as Walmart Inc. and Target Corp. hosting overlapping promotions. Total spending for the period was up 9.3% from last year’s Prime Day sale held in July, according to Adobe, which tracks visits to retail websites. [Image text:] LEDLAMP ese prime orime
Amazon Prime Day Total Online Spending (ORG) Adobe Estimate Big Tech (ORG) Adobe Estimate Online (ORG) US (LOCATION) Amazon.com Inc.’s (ORG) Adobe Inc. (ORG) Walmart Inc. (ORG) Target Corp. (ORG) Adobe (ORG)
Originally published by Bloomberg Technology Read original →

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