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Ube over matcha? New trend tuber takes over coffee, cake and ice cream

Euronews Monday 29 June 2026, 04:00 UTC 1 min read
Key Points

From lattes and cakes to ice cream, ube is turning heads with its vivid purple hue. The Filipino yam is tipped as the next matcha – though the hype has its dark side.

From lattes and cakes to ice cream, ube is turning heads with its vivid purple hue. The Filipino yam is tipped as the next matcha – though the hype has its dark side.
Filipino (ORG)
Originally published by Euronews Read original →

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