Novak Djokovic’s new job could see his net worth rocket as tennis icon links up with millionaire

Novak Djokovic’s new job could see his net worth rocket as tennis icon links up with millionaire Novak Djokovic has landed a new role as a strategic adviser ahead of getting his Wimbledon campaign underway against Wu Yibing this afternoon Novak Djokovic has landed himself a new role as an advisor to a multi-billion pound company ahead of his Wimbledon campaign getting underway. The seven-time winner of Wimbledon will commence his bid for a 25th Grand Slam title when he takes on Wu Yibing this afternoon. But ahead of getting his tournament underway, Djokovic has joined General Atlantic as a strategic adviser. The company has a large minority stake in Grupo Aguilas, the organisation that invests in Mexican Liga MX’s Club America and the iconic Azteca Stadium. It also has over $125bn (£94.5bn) in assets under management and plans to lean on Djokovic's connections to push further into the health and wellness sector. Back in 2024, General Atlantic invested in LiveMode, a Brazilian sports media and marketing agency, which handles commercial and broadcasting rights for major entities including FIFA and UEFA. Football superstar Cristiano Ronaldo also became an investor in the Brazilian company recently. And Bill Ford, chairman and chief executive of General Atlantic, said: "Novak's discipline, tenacity, and drive have defined his career at the highest level of competition. He brings a global perspective and a commitment to continuous growth that aligns deeply with our culture and values. "We are thrilled to welcome Novak to the General Atlantic team and look forward to partnering with him to create enduring value for our clients and portfolio companies." JOIN US ON FACEBOOK! All the best sports news and much more on our dedicated Facebook page While Djokovic said: "General Atlantic has spent decades backing founders who refuse to accept the limits others set for them – that instinct resonates deeply with me. "The principles that drive performance at the highest level of sport are the same ones that build great businesses: discipline, long-term thinking, and the courage to keep improving. I look forward to contributing to the next chapter of what Bill and the team are building." Looking ahead to his match against Yibing, Djokovic said: "I think I’m better prepared here than I was for Roland Garros. Obviously playing on grass, comparing to clay, you don’t need to exert as much physical effort, so that’s better for me. "I always loved playing on grass. I have a very good history in Wimbledon. That gives me a higher dose of confidence coming into the tournament. "Roland Garros was physically very draining, demanding. Three matches that I played, all of them went almost four hours. But I’m proud of the effort. "Anyway, I was planning to peak at Wimbledon after the injury of the shoulder that kind of kept me away from the tour for several months. Hopefully I’ll have a good tournament here." Wimbledon 2026 is just around the corner and Seat Unique has tickets on sale now with VIP access.