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Miniso US CEO on Business Growth Strategy

Bloomberg Markets Tuesday 30 June 2026, 03:43 UTC 1 min read
Key Points

Jun 30th, 2026 Miniso US CEO on Business Growth Strategy Tom Bartlebaugh, CEO of Miniso USA, discusses his outlook for the Chinese brand's expansion into North America, and its strategy in expanding on lifestyle and apparel products, utilising collaborations and original IP. He says the company targets 20% in US store growth this year. He speaks exclusively with Haidi Stroud-Watts on "Bloomberg: The Asia Trade."

Jun 30th, 2026 Miniso US CEO on Business Growth Strategy Tom Bartlebaugh, CEO of Miniso USA, discusses his outlook for the Chinese brand's expansion into North America, and its strategy in expanding on lifestyle and apparel products, utilising collaborations and original IP. He says the company targets 20% in US store growth this year. He speaks exclusively with Haidi Stroud-Watts on "Bloomberg: The Asia Trade."
Miniso US (ORG) US (LOCATION) Tom Bartlebaugh (PERSON) Miniso USA (ORG) Chinese (ORG) North America (LOCATION) Haidi Stroud-Watts (ORG)
Originally published by Bloomberg Markets Read original →

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