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Brompton sells stakes to Decathlon and Chinese Labubu backer

The Guardian World Tuesday 30 June 2026, 05:00 UTC By Sarah Butler 1 min read
Key Points

British bike maker says cycling market is recovering from sales slump and investments will add new expertiseThe French sports gear retailer Decathlon and a Chinese investment group that was an early backer of Labubu soft toys have bought stakes in the British folding bike maker Brompton, as its boss said the cycling market was recovering from a slump in sales. Decathlon has acquired a 10% stake in the manufacturer while BA Capital has bought 5% in a deal understood to collectively be worth...

British bike maker says cycling market is recovering from sales slump and investments will add new expertise

The French sports gear retailer Decathlon and a Chinese investment group that was an early backer of Labubu soft toys have bought stakes in the British folding bike maker Brompton, as its boss said the cycling market was recovering from a slump in sales.

Decathlon has acquired a 10% stake in the manufacturer while BA Capital has bought 5% in a deal understood to collectively be worth about £18m.

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Brompton (ORG) Decathlon (ORG) Chinese (ORG) British (ORG) French (ORG) Labubu (LOCATION) BA Capital (ORG)
Originally published by The Guardian World Read original →

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