Pringles brings back iconic bite-size lunchtime staple after 20 years

Pringles brings back iconic bite-size lunchtime staple after 20 years Mini Pringles launched before in 2005, but the crisps were later discontinued as the popular brand was unable to maintain consistency as a result of its smaller form Pringles has brought back a bite-size version of their snack - after a long hiatus. Pringles Minis will make a return to the UK from July 2, after more than 20 years. The brand said they had spent more than four years attempting to perfect "the famous Pringles hyperbolic paraboloid curve", as the smaller the crisp, "the trickier it becomes". Mini Pringles launched once before in 2005, but featured a mini pull-out snack tray. The crisps were later discontinued as the brand was unable to maintain consistency as a result of its smaller form. While most of the seasoning for original Pringles remains on the top, the new smaller Pringles feature seasoning on both sides, ensuring maximum flavour in every crunch. The smaller snack will be available in Original, Sour Cream & Onion and BBQ flavours. Pringles Minis will also be sold in six individual 20g multipack bags, making easy for snacking on the go. Beth Brushett, the senior brand activation manager at Pringles, said: "Mini products and bite-sized treats are having such a big cultural moment right now, so it felt like the perfect time to launch Pringles Minis. "We've spent years perfecting a mini version of our iconic crisp that goes in a bag, making it the perfect addition to lunchboxes across the UK. "We can't wait to hear what Pringles fans think."