Can the World Cup's viral stars turn social media fame into fortunes?

BBC News Tuesday 30 June 2026, 14:09 UTC 1 min read

Key Points

They’re not Ronaldo or Messi, but they might be set for life after gaining millions of new followers.

the World Cup's (EVENT) Ronaldo (PERSON) Messi (PERSON)

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Can the World Cup's viral stars turn social media fame into fortunes?

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