Sport
Kalshi Finagled a World Cup Sponsorship Deal at a Deep Discount
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Sports Kalshi Finagled a World Cup Sponsorship Deal at a Deep Discount When the World Cup knockout round began Sunday, Kalshi joined the likes of Coca-Cola, Visa and Adidas with sideline advertising in the stadiums — an unusual addition, given that the event is halfway over, and also that FIFA already signed up an “official prediction markets partner” in ADI Predictstreet, a startup with ties to the Abu Dhabi royal family. But top billing failed to direct significant business to ADI...
Sports
Kalshi Finagled a World Cup Sponsorship Deal at a Deep Discount
When the World Cup knockout round began Sunday, Kalshi joined the likes of Coca-Cola, Visa and Adidas with sideline advertising in the stadiums — an unusual addition, given that the event is halfway over, and also that FIFA already signed up an “official prediction markets partner” in ADI Predictstreet, a startup with ties to the Abu Dhabi royal family.
But top billing failed to direct significant business to ADI Predictstreet, and last week Kalshi, which had balked at FIFA’s $150 million asking price for sponsorship, agreed to a deal for co-branding through the remainder of the event.
[Image text:] ANGELES
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