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'Ragebait' culture on social media exposed in new study

'Ragebait' culture on social media exposed in new study
Phys.org Tuesday 30 June 2026, 19:40 UTC 1 min read
Key Points

A new study has revealed how social media creators are turning anger into entertainment, and what that means for public debate. Research by Dr. Nicholas John from the University of Manchester and Dr. CJ Reynolds from the University of Copenhagen has explored the rise of "ragebait"—content deliberately designed to provoke anger—and how it is reshaping the way audiences engage with morality, accountability and online behavior.

A new study has revealed how social media creators are turning anger into entertainment, and what that means for public debate. Research by Dr. Nicholas John from the University of Manchester and Dr. CJ Reynolds from the University of Copenhagen has explored the rise of "ragebait"—content deliberately designed to provoke anger—and how it is reshaping the way audiences engage with morality, accountability and online behavior.
Ragebait (PERSON) Nicholas John (PERSON) the University of Manchester (ORG) CJ Reynolds (PERSON) the University of Copenhagen (ORG)
Originally published by Phys.org Read original →

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