Halifax axed from high streets after 173 years with brand being replaced by Lloyds

Halifax axed from high streets after 173 years with brand being replaced by Lloyds This is a breaking news story. Follow us on Google News, Flipboard, Apple News, Twitter, Facebook or visit The Mirror homepage Halifax is set to disappear from UK high streets after 173 years with the brand name being replaced by Lloyds. Halifax branches and customer accounts will eventually be renamed to Lloyds, and the Halifax brand will stop opening new accounts. Account numbers and sort codes will stay the same, although Halifax customers have been told will need to use the Lloyds app in the coming months. Customers will be contacted directly through trusted channels, including the Halifax app, online banking, email and by letter, over the coming months. Halifax and Bank of Scotland have been part of Lloyds Banking Group since 2009. Jas Singh, CEO, Consumer Relationships at Lloyds Banking Group: “As Halifax changes to Lloyds, our Halifax customers will keep everything they know and love today - the same fantastic app design, the same friendly faces in our branches – even the same sort code and account number. But as Lloyds customers, they’ll get the best innovation and experiences we offer.” “Our Lloyds customers are already benefiting from a significant investment into propositions like Club Lloyds, Lloyds Premier, Lloyds Ultra and Lloyds Rewards – and now we’re really excited that Halifax customers can bank on Lloyds for more.” This is a breaking news story. Follow us on Google News, Flipboard, Apple News, Twitter, Facebook or visit The Mirror homepage.