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Big Tech Sends Workers Into the Field to Help Customers Use AI

Big Tech Sends Workers Into the Field to Help Customers Use AI
Bloomberg Technology Friday 03 July 2026, 11:02 UTC By Rebecca Torrence 1 min read
Key Points

Big Tech Sends Workers Into the Field to Help Customers Use AI Microsoft, Amazon follow AI companies by creating units of “forward-deployed” engineers This article is for subscribers only. Welcome to Tech In Depth, our daily newsletter about the business of tech from Bloomberg’s journalists around the world. Today, Rebecca Torrence reports on the trend from AI providers to send workers into the field to help their customers with the technology.

Big Tech Sends Workers Into the Field to Help Customers Use AI Microsoft, Amazon follow AI companies by creating units of “forward-deployed” engineers This article is for subscribers only. Welcome to Tech In Depth, our daily newsletter about the business of tech from Bloomberg’s journalists around the world. Today, Rebecca Torrence reports on the trend from AI providers to send workers into the field to help their customers with the technology. SoftBank’s cloud: The Japanese conglomerate and its telecom unit plan to rent artificial intelligence computing resources to US companies beginning in the next fiscal year. It’s another competitive risk to the so-called neoclouds. [Image text:] aws Built for Industrial A
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