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Jim Beam Maintains 230 Years of Tradition and Evolution

Jim Beam Maintains 230 Years of Tradition and Evolution
Bloomberg Markets Saturday 04 July 2026, 17:12 UTC 1 min read
Key Points

Jul 4th, 2026 Jim Beam Maintains 230 Years of Tradition and Evolution 7th and 8th generation Master Distillers Fred and Freddie Noe sit with Bloomberg This Weekend host Christina Ruffini and share insights into the rich history and enduring tradition of Jim Beam bourbon. While the original 230 year old recipe for the flagship bourbon is still used, unchanged, the Noes explain how the company continues to grow, including entering the non-alcoholic space.

Jul 4th, 2026 Jim Beam Maintains 230 Years of Tradition and Evolution 7th and 8th generation Master Distillers Fred and Freddie Noe sit with Bloomberg This Weekend host Christina Ruffini and share insights into the rich history and enduring tradition of Jim Beam bourbon. While the original 230 year old recipe for the flagship bourbon is still used, unchanged, the Noes explain how the company continues to grow, including entering the non-alcoholic space. [Image text:] BOOKER NOE PLANT DSP-KY-250 BOSTON.KY
Jim Beam (ORG) Freddie Noe (PERSON) Bloomberg This Weekend (ORG) Christina Ruffini (PERSON) Noes (PERSON)
Originally published by Bloomberg Markets Read original →

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