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Taylor Swift’s Wedding Became a Marketing Moment for Brands Big and Small

Taylor Swift’s Wedding Became a Marketing Moment for Brands Big and Small
NYT Business Sunday 05 July 2026, 09:02 UTC By Donna Kim and Sarah Lyon 1 min read
Key Points

A “JUST&T MARRIED!” message appeared on a video screen outside Madison Square Garden on Friday evening. Taylor Swift and Travis Kelce’s wedding inspired a wave of creative marketing, from playful social media posts to digital advertisements.

A “JUST&T MARRIED!” message appeared on a video screen outside Madison Square Garden on Friday evening. Taylor Swift and Travis Kelce’s wedding inspired a wave of creative marketing, from playful social media posts to digital advertisements. [Image text:] JUST&T MARRIED! PENN STATION MADISON SOUARE GARDE Noc verizon gets clo OWSOUARE GARDEN REMARKABLY REWARDING
Taylor Swift’s (PERSON) Wedding Became a Marketing Moment (ORG) Brands Big and Small A (ORG) Madison Square Garden (LOCATION) Taylor Swift (PERSON) Travis Kelce (PERSON) digital (ORG)
Originally published by NYT Business Read original →

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