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ITV to Sell Broadcasting Unit to Sky for Up to £1.6 Billion

ITV to Sell Broadcasting Unit to Sky for Up to £1.6 Billion
Bloomberg Technology Monday 06 July 2026, 06:25 UTC By Olivia Solon 1 min read
Key Points

Deals ITV to Sell Broadcasting Unit to Sky for Up to £1.6 Billion ITV Plc has agreed to sell its media and entertainment arm to Comcast Corp.-owned Sky Group Ltd. in a deal worth as much as £1.6 billion ($2.1 billion) including debt. The agreement to sell ITV’s free-to-air TV channel operations and the ITVX streaming platform includes £1.2 billion in cash, the transfer of the producer of hit TV show The Great British Bake Off, and as much as £200 million in additional contingent payments...

Deals ITV to Sell Broadcasting Unit to Sky for Up to £1.6 Billion ITV Plc has agreed to sell its media and entertainment arm to Comcast Corp.-owned Sky Group Ltd. in a deal worth as much as £1.6 billion ($2.1 billion) including debt. The agreement to sell ITV’s free-to-air TV channel operations and the ITVX streaming platform includes £1.2 billion in cash, the transfer of the producer of hit TV show The Great British Bake Off, and as much as £200 million in additional contingent payments tied to advertising performance, the companies said in a statement Monday.
ITV (ORG) Sell Broadcasting Unit (ORG) ITV Plc (ORG) Comcast (ORG) Sky Group Ltd. (ORG) ITVX (ORG) The Great British Bake Off (ORG)
Originally published by Bloomberg Technology Read original →

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