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Of course viewers are giving up on Netflix shows

Of course viewers are giving up on Netflix shows
The Verge Tuesday 07 July 2026, 21:58 UTC By Charles Pulliam-Moore 1 min read
Key Points

Even though Netflix is the world's most popular paid streaming service, the company has been struggling to keep viewers watching its series after their first seasons. Beef - the streamer's anthology about people locked in feuds - lost 70 percent of its viewership when it returned earlier this year. There seems to be some confusion as to why people aren't champing at the bit to dive back into once-popular projects like the live-action adaptations of Avatar: The Last Airbender and One Piece.

Even though Netflix is the world's most popular paid streaming service, the company has been struggling to keep viewers watching its series after their first seasons. Beef - the streamer's anthology about people locked in feuds - lost 70 percent of its viewership when it returned earlier this year. There seems to be some confusion as to why people aren't champing at the bit to dive back into once-popular projects like the live-action adaptations of Avatar: The Last Airbender and One Piece. Netflix is reportedly hard at work trying to figure out what, exactly, is prompting subscribers to jump ship in droves. But if you've spent any time payin …

Read the full story at The Verge.

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