As the History of Advertising Trust turns 50, our writer revels in its vast archive, remembering the bread boy on his bike, the suggestive coffee-drinkers and the Hamlet smoker adjusting his comb-over
Hanging over the toilet in the gents’ loos at the History of Advertising Trust’s archive in deepest Norfolk is a photograph of Ian Botham. It’s not just the cricketing great’s mullet that tells you this is 1986, but the fact that Beefy is smoking a cigar. The caption below answers the question that has troubled philosophers since Aristotle: “Happiness is a cigar called Hamlet.”
If the past is a foreign country, then the history of advertising is a whole alternate universe, one in which excitable metallic martians induced us to buy Cadbury’s powdered potatoes with the slogan: “For mash get Smash.” It’s a place where bowler-hatted chimps dressed as removal men wooed us into buying PG Tips tea, while legions of sports stars energetically advertised carcinogenic smokes.
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