Education
Unite Group Offers Discounted Dorms in Bid to Ramp Up Sales
Key Points
Unite Group Offers Discounted Dorms in Bid to Ramp Up Sales The Unite Group Plc has begun offering discounted rents to some students as the landlord looks to boost reservations for the next academic year. The UK’s largest publicly traded student landlord has used “targeted pricing initiatives” to help push up reservation rates to 86% from 85% a year earlier and increase income, according to a statement Wednesday.
Unite Group Offers Discounted Dorms in Bid to Ramp Up Sales
The Unite Group Plc has begun offering discounted rents to some students as the landlord looks to boost reservations for the next academic year.
The UK’s largest publicly traded student landlord has used “targeted pricing initiatives” to help push up reservation rates to 86% from 85% a year earlier and increase income, according to a statement Wednesday. The group has been under pressure after a series of profit warnings due to a dip in bookings as students struggle to afford the soaring cost of attending university.