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How Abu Dhabi is using museums, storytelling and innovation to redefine its global image

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Can Abu Dhabi become the world's next great cultural capital? Copy/paste the link below: Copy/paste the article video embed link below: Updated: Euronews Culture spoke to Steve Cook, the Executive Director of Strategic Marketing and Communications at the Department of Culture and Tourism for Abu Dhabi, about the emirate's ambitious cultural expansion plans, including the upcoming Guggenheim Abu Dhabi.

Video. Can Abu Dhabi become the world's next great cultural capital? Copy/paste the link below: Copy/paste the article video embed link below: Updated: Euronews Culture spoke to Steve Cook, the Executive Director of Strategic Marketing and Communications at the Department of Culture and Tourism for Abu Dhabi, about the emirate's ambitious cultural expansion plans, including the upcoming Guggenheim Abu Dhabi.
Abu Dhabi (LOCATION) Euronews Culture (EVENT) Steve Cook (PERSON) Strategic Marketing and Communications (ORG) the Department of Culture and Tourism (ORG) Guggenheim Abu Dhabi (ORG)
Originally published by Euronews Read original →