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Douglas Elliman Bets on AI to Reinvent Brokerage Business

Douglas Elliman Bets on AI to Reinvent Brokerage Business
Bloomberg Technology Wednesday 08 July 2026, 12:00 UTC By Guinevere Grant, Brianna Sosa 1 min read
Key Points

Douglas Elliman Bets on AI to Reinvent Brokerage Business Luxury real estate brokerage Douglas Elliman Inc. is betting artificial intelligence can expand its business beyond buying and selling homes. On Wednesday, Douglas Elliman announced a companywide AI overhaul, saying it will launch a new business, Elius, that aims to turn decades of proprietary real estate data into AI-powered products and market intelligence the company will sell to external customers. The brokerage will also use...

Douglas Elliman Bets on AI to Reinvent Brokerage Business Luxury real estate brokerage Douglas Elliman Inc. is betting artificial intelligence can expand its business beyond buying and selling homes. On Wednesday, Douglas Elliman announced a companywide AI overhaul, saying it will launch a new business, Elius, that aims to turn decades of proprietary real estate data into AI-powered products and market intelligence the company will sell to external customers. The brokerage will also use Google Cloud’s AI technology to automate some of its operations.
Douglas Elliman Bets (PERSON) AI (ORG) Reinvent Brokerage Business (ORG) Reinvent Brokerage Business Luxury (ORG) Douglas Elliman Inc. (ORG) Douglas Elliman (PERSON) Elius (PERSON) Google Cloud’s AI (ORG)
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