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Harley-Davidson’s Credit Ratings Get Cut to Junk By S&P

Harley-Davidson’s Credit Ratings Get Cut to Junk By S&P
Bloomberg Markets Wednesday 08 July 2026, 22:17 UTC By Dan Wilchins 1 min read
Key Points

Harley-Davidson’s Credit Ratings Get Cut to Junk By S&P S&P Global Ratings cut Harley-Davidson Inc.’s credit grades to junk status on Wednesday, citing the company’s strategy to start selling lower-cost motorcycles to boost revenue. The motorcycle maker’s plan could lift retail sales and market share, but will pressure profitability for some time, S&P said in a statement. The bond grader estimates that an adjusted measure of Harley—Davidson’s margins, in particular an adjusted Ebitda margin,...

Harley-Davidson’s Credit Ratings Get Cut to Junk By S&P S&P Global Ratings cut Harley-Davidson Inc.’s credit grades to junk status on Wednesday, citing the company’s strategy to start selling lower-cost motorcycles to boost revenue. The motorcycle maker’s plan could lift retail sales and market share, but will pressure profitability for some time, S&P said in a statement. The bond grader estimates that an adjusted measure of Harley—Davidson’s margins, in particular an adjusted Ebitda margin, will probably be around 5% to 6% in 2026.
Harley-Davidson’s (ORG) Credit Ratings Get Cut to Junk (ORG) S&P S&P Global Ratings (ORG) Harley-Davidson Inc.’s (ORG) S&P (ORG) Harley—Davidson’s (ORG) Ebitda (ORG)
Originally published by Bloomberg Markets Read original →

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