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How Japan's Top Eyewear Maker is Passing Inflation Test

How Japan's Top Eyewear Maker is Passing Inflation Test
Bloomberg Markets Thursday 09 July 2026, 01:10 UTC 1 min read
Key Points

Jul 9th, 2026 How Japan's Top Eyewear Maker is Passing Inflation Test JINS rose to prominence 25 years ago with its bargain-basement ¥4,990 eyeglasses, becoming a household name for cheap chic as falling or stagnant prices took hold. Now, the Tokyo-based lensmaker is positioning itself to take advantage of the shift toward greater pricing power by opening up stores in ritzy venues and by offering a wider price range. Bloomberg’s Reed Stevenson reports from Tokyo.

Jul 9th, 2026 How Japan's Top Eyewear Maker is Passing Inflation Test JINS rose to prominence 25 years ago with its bargain-basement ¥4,990 eyeglasses, becoming a household name for cheap chic as falling or stagnant prices took hold. Now, the Tokyo-based lensmaker is positioning itself to take advantage of the shift toward greater pricing power by opening up stores in ritzy venues and by offering a wider price range. Bloomberg’s Reed Stevenson reports from Tokyo.
Japan (LOCATION) Top Eyewear Maker (ORG) Tokyo (LOCATION) Bloomberg (ORG) Reed Stevenson (PERSON)
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