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Wayfair's Big Bet on Bricks and Mortar

Wayfair's Big Bet on Bricks and Mortar
Bloomberg Technology Thursday 09 July 2026, 01:32 UTC 1 min read
Key Points

Jul 9th, 2026 Wayfair's Big Bet on Bricks and Mortar Wayfair is building on its success as an e-commerce furniture and home goods retailer with a move into large-format brick-and-mortar stores. On Bloomberg Chief Future Officer, CFO Kate Gulliver shows Carol Massar around Wayfair's new Atlanta store, and explains how this new initiative is helping the company create a seamless omnichannel "clicks to bricks" shopping experience.

Jul 9th, 2026 Wayfair's Big Bet on Bricks and Mortar Wayfair is building on its success as an e-commerce furniture and home goods retailer with a move into large-format brick-and-mortar stores. On Bloomberg Chief Future Officer, CFO Kate Gulliver shows Carol Massar around Wayfair's new Atlanta store, and explains how this new initiative is helping the company create a seamless omnichannel "clicks to bricks" shopping experience. [Image text:] Chief Future Officer
Wayfair's (ORG) Mortar Wayfair (ORG) Bloomberg (ORG) CFO (ORG) Kate Gulliver (PERSON) Carol Massar (PERSON) Wayfair (ORG) Atlanta (LOCATION)
Originally published by Bloomberg Technology Read original →

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