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‘End of an era’: what is the future of British TV after Sky’s ITV takeover?

The Guardian Business Saturday 11 July 2026, 12:00 UTC By Mark Sweney 1 min read
Key Points

Merger stokes fears over job cuts, US influence and possible BBC and Channel 4 tie-up to take on Netflix and YouTubeOnly five years ago a bullish ITV was riding high, trumpeting the biggest annual advertising haul in its history, as the broadcaster pledged to become a national champion in the battle against the US streamers. Now its chief executive, Carolyn McCall, has raised the white flag, arguing that a cut-price sale of its TV and streaming business to Sky is the only route to survival...

Merger stokes fears over job cuts, US influence and possible BBC and Channel 4 tie-up to take on Netflix and YouTube

Only five years ago a bullish ITV was riding high, trumpeting the biggest annual advertising haul in its history, as the broadcaster pledged to become a national champion in the battle against the US streamers.

Now its chief executive, Carolyn McCall, has raised the white flag, arguing that a cut-price sale of its TV and streaming business to Sky is the only route to survival as deep-pocketed companies such as Netflix and YouTube hoover up audiences and commercial revenues.

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British (ORG) Sky (ORG) ITV (ORG) US (LOCATION) Channel 4 (ORG) Netflix (ORG) Carolyn McCall (PERSON) YouTube (ORG)
Originally published by The Guardian Business Read original →

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