Struggling pub landlords given a lifeline by England’s World Cup heroes

The Guardian World Monday 13 July 2026, 05:00 UTC By Matthew Weaver 1 min read

Key Points

One manager expects takings to treble during England’s semi-final with Argentina on Wednesday; while national sales are up 10%The beleaguered pub sector is getting a boost from England’s World Cup run, with some landlords reporting roaring sales as anticipation builds for a bumper night on Wednesday for the semi-final clash with Argentina. Lisa Mayall, the manager of the British Oak in Kingswinford near Dudley in the West Midlands, was jubilant after England’s 2-1 win against Norway on...

One manager expects takings to treble during England’s semi-final with Argentina on Wednesday; while national sales are up 10%

The beleaguered pub sector is getting a boost from England’s World Cup run, with some landlords reporting roaring sales as anticipation builds for a bumper night on Wednesday for the semi-final clash with Argentina.

Lisa Mayall, the manager of the British Oak in Kingswinford near Dudley in the West Midlands, was jubilant after England’s 2-1 win against Norway on Saturday night and brisk takings at the pub’s till. She expects hundreds more customers for the team’s next game at 8pm BST.

England (LOCATION) World Cup (EVENT) Argentina (LOCATION) Lisa Mayall (PERSON) the British Oak (ORG) Kingswinford (LOCATION) Dudley (LOCATION) West Midlands (LOCATION) Norway (LOCATION)

Originally published by The Guardian World Read original →

Struggling pub landlords given a lifeline by England’s World Cup heroes

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