Every group holiday has these 6 personality types – including the 'Chief Vacation Officer'

Every group holiday has these 6 personality types – including the 'Chief Vacation Officer' Research shows there are six different personalities which make up a group trip, including the 'Chief Vacation Officer' (CVO) – but which one are you? Almost half of Brits consider themselves the 'Chief Vacation Officer' (CVO) in their circle of friends – the person who actually gets holiday plans moving beyond the group chat. A survey of 2,000 adults revealed there are six distinct personalities that makeup a group holiday, including the 'Busy Bee' who's never available, the 'Ghost' who vanishes until appearing at the departure gates, and the 'Snap Happy One' who can't let a single moment pass without taking a photo. Then there's the 'Fluent-ish Friend', who confidently dives into the local language, and the 'Window Shoppers', who trawl social media for recommendations and share them with the group, but never actually get round to booking anything. The study, commissioned by Samsung to spotlight the Galaxy Z Fold7 as the ultimate travel command centre thanks to its Multi Window functionality, discovered that 64% believe no trip would ever get off the ground without a CVO at the helm. From kicking off the conversation to selecting destinations, 53% said the CVO plays an underappreciated role in making holidays actually happen. To celebrate their unsung efforts, Samsung has teamed up with Vicky Pattison, a self-confessed Chief Vacation Officer, to examine how travel planning has transformed from a straightforward booking task into a complex juggling act across multiple apps. Vicky Pattison said: "It's safe to say I love a holiday, and in my friendship group I am absolutely the lead booker and honestly, I thrive from the challenge. "What starts as a simple 'we should all go away' somehow turns into you sorting dates, comparing hotels, collecting passport details and reminding people to pay you back and I secretly get a kick out of it. "Everyone loves the holiday once it's booked, but very few people see what goes into making it happen." The study revealed that mobile phones have become an increasingly vital tool for today's CVOs, with 67% depending on them to help coordinate trips, from using social media to scout out new destinations (40%) to AI platforms for crafting the ideal itinerary (42%). Despite this, 46% still find it difficult to keep on top of group chats, bookings, and everyone's individual preferences in one place. This organisational balancing act is no longer limited to laptops or kitchen tables either, with Gen Z transforming everyday idle moments into personal admin sessions, as 24% admit to planning a holiday during their lunch break or daily commute. The greatest holiday planning headaches for those embarking on group trips included deciding where to stay (27%), gathering everyone's passport details (11%) and pinning down dates that suit the whole group (42%). When asked what would make the process simpler, 37% said they'd value being able to view flights, hotels, and messages alongside one another. Others highlighted being able to see multiple apps simultaneously (38%), effortless multitasking between chats, bookings and itineraries (34%), and a larger screen for comparing options more conveniently (32%) as the device features they'd find most beneficial when organising a group getaway. Over a third (37%) of those surveyed agreed that having improved tools to assist with holiday planning would motivate them to arrange more trips overseas. TOP 10 HOLIDAY PLANNING CHALLENGES: - Finding dates that work for everyone - Agreeing on a budget everyone is happy with - Choosing where to stay - Making decisions when no one else will commit - Dealing with people changing their mind repeatedly - Getting everyone to reply in the group chat - Chasing people for payments or deposits - Comparing too many destination options - Aligning on activities so everyone feels the trip is worth it - Deciding on flights or travel times