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Sam Altman signals OpenAI price war as rivalry with Anthropic, China heats up

Sam Altman signals OpenAI price war as rivalry with Anthropic, China heats up
South China Morning Post Wednesday 15 July 2026, 12:30 UTC By Minxiao Chang 1 min read
Key Points

OpenAI founder and CEO Sam Altman has signalled that the company was prepared to slash the price of its latest artificial intelligence models, as competition intensifies with US rival Anthropic and a growing wave of cheaper, rapidly advancing Chinese alternatives. In a social media post on Tuesday, Altman noted that OpenAI’s flagship GPT-5.6 Sol was already “half the price” of Anthropic’s Claude Fable 5, adding that OpenAI would be “happy to deliver at one-quarter of the price”.

OpenAI founder and CEO Sam Altman has signalled that the company was prepared to slash the price of its latest artificial intelligence models, as competition intensifies with US rival Anthropic and a growing wave of cheaper, rapidly advancing Chinese alternatives. In a social media post on Tuesday, Altman noted that OpenAI’s flagship GPT-5.6 Sol was already “half the price” of Anthropic’s Claude Fable 5, adding that OpenAI would be “happy to deliver at one-quarter of the price”. OpenAI released...
Sam Altman (PERSON) China (LOCATION) US (LOCATION) Chinese (ORG) Altman (PERSON) OpenAI (LOCATION) GPT-5.6 Sol (PERSON) Anthropic (PERSON) Claude Fable (PERSON)
Originally published by South China Morning Post Read original →

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