Live Roundups Editor's Desk Insights Executive Ops Weather About 🔍
Home › Entertainment › Celebrity influencers paid up to £1m to advertise...
Entertainment

Celebrity influencers paid up to £1m to advertise deodorant on Instagram

Celebrity influencers paid up to £1m to advertise deodorant on Instagram
BBC News Wednesday 15 July 2026, 23:00 UTC 1 min read
Key Points

The chief executive of Wild reveals what happens behind the scenes of social media posts.

The chief executive of Wild reveals what happens behind the scenes of social media posts.
Instagram (ORG) Wild (PERSON)
Originally published by BBC News Read original →

Related Stories

Ben Yeo shuts all 6 sliced fish soup stalls after 5-figure loss, opens affordable zi char spot in Yishun

Ben Yeo shuts all 6 sliced fish soup stalls after 5-figure loss, opens affordable zi char spot in Yishun The Mediacorp actor-host describes his latest venture, 20 Dishes Only, as an “old-school neighbourhood zi char” stall. It opened in a Yishun coffeeshop earlier this month. After rapidly expanding his Tan Xiang Sliced Fish Soup business, opening six outlets in under a year, Mediacorp actor-host and F&B entrepreneur Ben Yeo has now shut all of them after the venture incurred a loss.

Channel News Asia 8m ago

Spotify is making AI music easier to detect

Spotify removes 'AI slop' and seeks transparency from musicians who use AI Thu 16 Jul 2026 at 11:58am In short: Spotify is making it easier for listeners to figure out if the music they are listening to is human-made or produced using generative AI. While the audio streaming service says it will not get in the way of artists and producers using AI, it's committed to removing "AI slop" from the platform. Musicians are being encouraged to be transparent by using a new beta feature on the app...

ABC Australia 11m ago

Celine Dion fuels speculation among local fans after reminiscing about Singapore in series of posts

Celine Dion fuels speculation among local fans after reminiscing about Singapore in series of posts The Canadian songstress has sparked intrigue from fans in Singapore after a series of seemingly random social media posts dedicated to the country. Is Celine Dion coming to Singapore? That's what fans are asking after the Canadian music icon uploaded a series of seemingly random posts, reminiscing about the country.

Channel News Asia 15m ago

ESPYS 2026 highlights: Myles Garrett, Chloe Kim am...

The 2026 ESPYS celebrates the biggest moments from the past year in sports for the event's return to New York City. Hosted by comedian and actor Marcello Hernández, this year's ceremony takes place at the David H. Koch Theater at Lincoln Center. Along with the Savannah Bananas opening, the 2026 ESPYS will feature music from DJ Premier and performances by New York hip-hop legends Ghostface Killah, Slick Rick and De La Soul as athletes and celebrities gather to celebrate the year's biggest...

ESPN 1h ago