Trump Media to sell faster access to key market-moving social media posts

Customers will receive posts from Truth Social’s “most influential accounts” in milliseconds through a service aimed at financial institutions and professional traders. The feed could include Donald Trump’s market-moving posts, although the company has not confirmed which accounts will be covered. US President Donald Trump’s media company, Trump Media & Technology Group (TMTG), said on Thursday that it plans to launch a paid service giving financial institutions real-time access to posts from multiple high-ranking Truth Social accounts. Trump is Truth Social’s best-known user and the largest shareholder in its publicly traded parent company. It is now his go-to platform for making major announcements -- but selling high-speed access raises fresh questions about Trump monetising the presidency. TMTG did not identify which accounts would be included or confirm that Trump’s posts would form part of the service. However, the company described the content covered by the service as the platform’s “most market-moving Truths” and said that “markets already move on Truth Social posts”. It also did not say that subscribers would receive posts before they appeared publicly on Truth Social. The company said the service would deliver posts to customers “in milliseconds”, eliminating the need for manual monitoring. TMTG said that the new service, Truth API, would provide a direct, machine-readable feed aimed at high-frequency and algorithmic trading firms, which rely on receiving market-moving information as quickly as possible. An API — short for application programming interface — is a service that allows two different computer programs to interact with one another, potentially opening the door to faster automated monitoring of Trump's posts. Other social media platforms, like X, provide similar access to their platforms. Institutional customers could use the feed to respond more quickly to information affecting stocks, bonds, and interest rates. Truth API is expected to launch on 1 August 2026. The company said customers had already signed up ahead of its launch and that it was onboarding additional partners. The service is expected to operate continuously, 24 hours a day, and will include an archive of posts dating back to 2022.