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Is that the time? Why messaging matters with crises on the horizon

Is that the time? Why messaging matters with crises on the horizon
Phys.org Friday 17 July 2026, 17:20 UTC 1 min read
Key Points

Framing environmental risks in terms of how much time is left, rather than a future date, makes them feel more urgent and increases public engagement.

Framing environmental risks in terms of how much time is left, rather than a future date, makes them feel more urgent and increases public engagement.
Originally published by Phys.org Read original →

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