Business & Finance
REO Trucks I4 4WD Pickup Truck Starts at $21,500
Key Points
Why Gas 90% of new cars sold still run on gas — so that's what we build. Coming late is deliberate: proven technology over the newest, putting more trucks in more American hands at a lower price. ~600 mi range · 5-min refuel Introducing the America's New Affordable Truck $21,500+ Reservations Open · $25 · Refundable Reserve Your PlaceBody-On-Frame Architecture Mechanical 4WD Drive Gasoline I4 Powertrain 6-spd MT / AT Transmission
Why Gas
90% of new cars sold still run on gas — so that's what we build. Coming late is deliberate: proven technology over the newest, putting more trucks in more American hands at a lower price.
~600 mi range · 5-min refuel
Introducing the
America's New Affordable Truck
$21,500+
Reservations Open · $25 · Refundable
Reserve Your PlaceBody-On-Frame
Architecture
Mechanical 4WD
Drive
Gasoline I4
Powertrain
6-spd MT / AT
Transmission
~600 mi / tank
Range
500,000 mi
Powertrain life
Texas, USA
Assembly
No Dealers
Sales
Three variants. One platform.
Seats
2
Doors
2
Signature
Steel Drop-Side Flatbed
Starting
$21,500
Now
$25 holds your place — fully refundable. Position set by reservation time.
Q4 2026
The production design and full lineup, unveiled — see exactly what you’re reserving.
2027
Pre-production trucks built, tested, and certified to federal standards.
2028
Reservations convert to orders in priority sequence — configure yours, earliest first.
Late 2028 / 2029
Trucks reach driveways in reservation order. Earliest in, first out.
Timeline targets · subject to change
0 lb
Payload
0 lb
Max towing
0"
Length
0"
Width
0"
Height
~0 mpg
Fuel economy
~0 lb
Curb weight
0 gal
Fuel tank
Engineering targets · subject to final validation
Starting price
REO Runabout
$21,500
Maverick
~$28,500
Slate
~$25,000+
Powertrain
REO Runabout
Gas I4, proven
Maverick
Turbo / hybrid
Slate
1 electric motor, RWD
Range
REO Runabout
~600 mi / tank
Maverick
~400+ mi / tank
Slate
150 mi (240 costs extra)
Refuel
REO Runabout
5 min, anywhere
Maverick
5 min, anywhere
Slate
~30 min fast · 5 hr at home
Seats
REO Runabout
Up to 6
Maverick
5
Slate
2 (5 costs extra)
Max towing
REO Runabout
4,500 lb
Maverick
Up to 4,000 lb
Slate
1,000 lb
4WD / off-road
REO Runabout
Mechanical 4WD
Maverick
Available AWD
Slate
None — RWD only
Big-ticket repair
REO Runabout
Mechanical - Affordable
Maverick
Hybrid battery
Slate
Battery pack $$$$
Competitor figures approximate · for comparison only
90% of new cars sold still run on gas — so that's what we build. Coming late is deliberate: proven technology over the newest, putting more trucks in more American hands at a lower price.
~600 mi range · 5-min refuel
Not a retro rehash — an entirely new vehicle with one constraint above all others: reliability. A naturally aspirated gas four, body-on-frame, mechanical 4WD, built to run past a half-million miles.
500,000-mile powertrain
Levers, rockers, and real analog gauges. One small screen for diagnostics and CarPlay — nothing more. No subscriptions. No feature locks. Ever.
Mechanical-first cabin
Every panel off in under five minutes with common tools. Plain-English diagnostics on a $30 scanner. A 20-year public parts catalog at fair prices. No parts-pairing — in writing.
Owner-serviceable
Sold direct online. No dealer markups or unnecessary fees.
No dealers means more money in your pocket
Designed, certified, and assembled in America. The story isn't the badge — it's the supply chain, true at the factory gate.
32.7767° N · 96.7970° W
A letter from REO
The buyers didn't leave. The products did.
There's a vehicle missing from the American market — small enough for a real garage, cheap enough to skip the seven-year loan, built well enough to outlast it. Here's why we're bringing REO back to build it.
1901
Ransom E. Olds builds the Curved Dash Runabout — America’s first mass-produced car. $650, about $25,000 today.
1905
Pushed out of Oldsmobile, Olds founds REO under his own initials.
1915
The REO Speed Wagon arrives — the ancestor of the modern pickup.
1975
REO closes after seventy years of honest American trucks.
2026
REO returns to build the affordable American truck no one else will.
No automaker has ever done this — and that’s exactly the problem. We’re the first to put parts and community in the open, because this truck should belong to the people who drive it, not to a profit machine built on gatekeeping. We earn through transparency and relationships that work both ways. Here, the OEM is your friend.
Right to repair, stocked.
Buy direct — opens with launch
Run by us. We actually listen.
Reservation holders get into the Owners’ Club first
Coverage from the field
Curated links · newest coverage first
Field Issue
$27.50
Structured black snapback with the REO mark up front.
$27.50
First-run REO tee for the people bringing simple trucks back.
Size
$27.50
Lightweight technical cap for shop days, trail days, and long hauls.
Contact
Press, suppliers, partners, and the merely curious — we read every message and answer fast. Want a truck? Reserve yours for $25.
REO Trucks I4 4WD Pickup Truck Starts (ORG)
American (ORG)
~600 mi (ORG)
America (LOCATION)
New Affordable Truck (LOCATION)
MT (LOCATION)
Texas (LOCATION)
USA Assembly (ORG)
Doors 2 Signature Steel Drop-Side Flatbed (ORG)
Reservations (ORG)
Max (PERSON)
Maverick Turbo (ORG)
Slate 1 electric motor (ORG)
RWD Range REO Runabout ~600 mi (ORG)
Seats REO Runabout (LOCATION)