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Adidas Hopes Its World Cup Moment Can Drive U.S. Sales

Adidas Hopes Its World Cup Moment Can Drive U.S. Sales
NYT Business Saturday 18 July 2026, 22:43 UTC By Kim Bhasin 1 min read
Key Points

Bjørn Gulden, the Adidas chief executive. The World Cup has served as a springboard for the German company’s ambitions in the United States.

Bjørn Gulden, the Adidas chief executive. The World Cup has served as a springboard for the German company’s ambitions in the United States.
Adidas (ORG) World Cup Moment (EVENT) Bjørn Gulden (PERSON) The World Cup (EVENT) German (ORG) the United States (LOCATION)
Originally published by NYT Business Read original →

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