Health
Malaysia aims for 600,000 South Korean arrivals in new travel drive
Key Points
Malaysia aims for 600,000 South Korean arrivals in new travel drive Last year, about 558,000 South Koreans visited Malaysia, making it the country’s eighth-largest source market for international visitors Last year, about 558,000 South Koreans visited Malaysia, making it the country’s eighth-largest source market for international visitors. This year, Malaysia hopes to increase that figure to 600,000. “Our arrivals from South Korea have yet to return to pre-pandemic levels,” Kamilia said.
Malaysia aims for 600,000 South Korean arrivals in new travel drive
Last year, about 558,000 South Koreans visited Malaysia, making it the country’s eighth-largest source market for international visitors
Last year, about 558,000 South Koreans visited Malaysia, making it the country’s eighth-largest source market for international visitors. This year, Malaysia hopes to increase that figure to 600,000.
“Our arrivals from South Korea have yet to return to pre-pandemic levels,” Kamilia said. “Before Covid-19, we welcomed more than 600,000 South Korean visitors, so this is an important milestone for us.”
The tourism drive forms part of the government’s global Visit Malaysia 2026 campaign, which aims to attract 47 million international visitors despite growing uncertainties affecting the global travel industry.
At the heart of the campaign is the theme “Surreal Experiences” – reflecting a shift in travellers’ expectations following the pandemic.