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Nintendo Scores Hit With Tomodachi Life as Gamers Seek Escape With Life Sims

Key Points

Asia Nintendo’s Latest Hit Sells Cozy Gameplay in an Anxious World Six years after Nintendo Co.’s Animal Crossing: New Horizons became a lockdown phenomenon, the company is scoring another major hit worldwide from gamers seeking an escape from rising anxiety and isolation. In Tomodachi Life: Living the Dream, players oversee virtual islands where customized avatars interact with each other. Some simulate mundane life tasks, while others recreate famous faces and are shared for virality: One...

Asia Nintendo’s Latest Hit Sells Cozy Gameplay in an Anxious World Six years after Nintendo Co.’s Animal Crossing: New Horizons became a lockdown phenomenon, the company is scoring another major hit worldwide from gamers seeking an escape from rising anxiety and isolation. In Tomodachi Life: Living the Dream, players oversee virtual islands where customized avatars interact with each other. Some simulate mundane life tasks, while others recreate famous faces and are shared for virality: One TikTok that has over 1.7 million views shows avatars resembling actors including Jack Black and Jennifer Coolidge interacting with fictional characters like Charlie Brown and Cooking Mama, another Nintendo creation.
Nintendo (ORG) World Six years (EVENT) Nintendo Co.’s (ORG) Animal Crossing: New Horizons (ORG) TikTok (ORG) Jack Black (PERSON) Jennifer Coolidge (PERSON) Charlie Brown (PERSON)
Originally published by Bloomberg Technology Read original →