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David Beckham's huge payment for World Cup appearance blows away Shakira and Justin Bieber
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David Beckham's huge payment for World Cup appearance blows away Shakira and Justin Bieber It was hard to miss David Beckham during the World Cup David Beckham has left Shakira and Justin Bieber trailing in his wake after his mammoth World Cup earnings were revealed. The England and Manchester United icon was one of the most visible celebrities at the tournament, attending numerous games and appearing in a succession of adverts for brands like McDonald's, Walkers and Stella Artois.
David Beckham's huge payment for World Cup appearance blows away Shakira and Justin Bieber
It was hard to miss David Beckham during the World Cup
David Beckham has left Shakira and Justin Bieber trailing in his wake after his mammoth World Cup earnings were revealed. The England and Manchester United icon was one of the most visible celebrities at the tournament, attending numerous games and appearing in a succession of adverts for brands like McDonald's, Walkers and Stella Artois.
Beckham, who boasts a combined net worth of £1.85billion with wife Victoria, made an estimated £19m from the tournament, according to market analysts. That tops World Cup regular Shakira (£15m), who performed at the opening ceremony and the final's half-time show and Bieber (£12m), who performed a solo at the latter.
'Brand Beckham' carries huge clout in the United States, where David is a part-owner of Inter Miami, having spent five years with LA Galaxy as a player. One of his sons, Brooklyn, who has had a public falling out with his family, has even coined it in, making an estimated £1m, mostly from a lucrative commercial with DoorDash.
Brand and culture expert Nick Ede said via The Sun: "While he's [Brooklyn] often criticised, global brands clearly believe his surname, social media reach and international recognition still have significant marketing value during events watched by billions. The advert, along with increased eyes on him, will have elevated his brand and value even more."
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On actors and pop stars' eagerness to be associated with the World Cup, Ede said: "Brands are willing to spend tens of millions securing celebrities who can instantly grab attention during the commercial breaks because they know they're reaching an audience of billions.
"For many stars, appearing in this year's World Cup campaigns can be just as valuable as starring in a blockbuster film or releasing a hit album because the exposure is truly global."
But Beckham, 51, has become the celeb to beat when it comes to World Cup earnings. His £19m was £8m more than the England squad combined received for finishing third.
The FA received a £22m share from the tournament's huge prize fund, of which about half went to the squad and coaching staff. The players will earn between £350,000 and £420,000 each.
The FA sets aside a specific backroom bonus pool, with head coach Thomas Tuchel - under fire for his tactics in the semi-final defeat to Argentina - receiving a handsome standalone payment.
The players' money does not include their £2,000 match fees, which, thanks to a deal established by the England Footballers Foundation in 2007, are donated in full to charity. Still, no England player or staff member can get close to Beckham, who will walk away from the tournament even richer.
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England has three matches lined up for the UEFA Nations League, and tickets can be purchased now from Seat Unique for the Spain and Czechia fixtures.
David Beckham's (PERSON)
World Cup (EVENT)
Shakira (ORG)
Justin Bieber David Beckham's (PERSON)
Justin Bieber (PERSON)
David Beckham (PERSON)
the World Cup (EVENT)
England (LOCATION)
Manchester United (LOCATION)
McDonald's (ORG)
Walkers (PERSON)
Stella Artois (ORG)
Beckham (ORG)
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