Live Roundups Editor's Desk Insights Executive Ops Weather About 🔍
Home › Entertainment › Movie Theaters Embrace the Bewilderingly Lucrative...
Entertainment

Movie Theaters Embrace the Bewilderingly Lucrative Business of Buckets

NYT Business Thursday 23 July 2026, 14:29 UTC By Nicole Sperling 1 min read
Key Points

Once, a tub of popcorn was just a tub of popcorn. Now, “collectible concession vessels” could make one chain more than $100 million.

Once, a tub of popcorn was just a tub of popcorn. Now, “collectible concession vessels” could make one chain more than $100 million.
Originally published by NYT Business Read original →

Related Stories

The roaring 20s: how the current decade revolutionised cinema

Pre-Covid, the movie landscape was dramatically different: YouTubers weren’t dominating the box office, video game spin-offs rarely made an impact and Winnie-the-Pooh wasn’t yet the star of a slasher movie. Why such a flurry of innovation – and what will be next? Cinema has always been a medium of research and development.

The Guardian UK 20m ago

The Midnight Train by Matt Haig audiobook review – a cosy, feelgood journey

Actor James Norton brings a sense of gentle longing to this tale of an octogenarian looking back on the life he’s departedThe latest novel from the Reasons to Stay Alive author Matt Haig begins with an octogenarian man having a heart attack. Former business magnate Wilbur Budd is already feeling a bit peculiar when he receives a phone call from his ex-wife, Maggie, who he hasn’t heard from in years. “I wanted to hear your voice,” she tells him wistfully.

The Guardian UK 20m ago

The roaring 20s: how the current decade revolutionised cinema

Pre-Covid, the movie landscape was dramatically different: YouTubers weren’t dominating the box office, video game spin-offs rarely made an impact and Winnie-the-Pooh wasn’t yet the star of a slasher movie. Why such a flurry of innovation – and what will be next? Cinema has always been a medium of research and development.

The Guardian Culture 20m ago

The Midnight Train by Matt Haig audiobook review – a cosy, feelgood journey

Actor James Norton brings a sense of gentle longing to this tale of an octogenarian looking back on the life he’s departedThe latest novel from the Reasons to Stay Alive author Matt Haig begins with an octogenarian man having a heart attack. Former business magnate Wilbur Budd is already feeling a bit peculiar when he receives a phone call from his ex-wife, Maggie, who he hasn’t heard from in years. “I wanted to hear your voice,” she tells him wistfully.

The Guardian Culture 20m ago