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A Group of Industry Powerbrokers Are Unveiling a New Definition of “Podcast”

Bloomberg Technology Thursday 23 July 2026, 18:09 UTC By Ashley Carman 1 min read
Key Points

Finally, Podcasting Has a Definition After months of secret meetings, a group of industry heavyweights are releasing a white paper codifying new podcasting frameworks This article is for subscribers only. Welcome back to Soundbite. Today, a group of some of the most powerful platforms and advertisers in podcasting secretly convened multiple times over the past year and emerged with a new definition of “podcast” — and more.

Finally, Podcasting Has a Definition After months of secret meetings, a group of industry heavyweights are releasing a white paper codifying new podcasting frameworks This article is for subscribers only. Welcome back to Soundbite. Today, a group of some of the most powerful platforms and advertisers in podcasting secretly convened multiple times over the past year and emerged with a new definition of “podcast” — and more. We’ll discuss. If you appreciate this kind of work, please support it and subscribe. Reach me through email.
A Group of Industry Powerbrokers (ORG) Podcasting (ORG) Reach (PERSON)
Originally published by Bloomberg Technology Read original →

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