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Womenswear Firm Reformation Opens Flat After $210.9 Million IPO

Bloomberg Markets Thursday 30 July 2026, 16:10 UTC By Janet Freund 1 min read
Key Points

Womenswear Firm Reformation Opens Flat After $210.9 Million IPO Reformation Inc., a sustainable womenswear brand backed by private equity firm Permira, opened at its IPO price in its trading debut Thursday, after the company raised $210.9 million in a listing that priced at the bottom of its marketed range. The Vernon, California-based company’s shares traded at $15 each. The trading gives Reformation a market value of about $886 million, based on the outstanding shares in its filings.

Womenswear Firm Reformation Opens Flat After $210.9 Million IPO Reformation Inc., a sustainable womenswear brand backed by private equity firm Permira, opened at its IPO price in its trading debut Thursday, after the company raised $210.9 million in a listing that priced at the bottom of its marketed range. The Vernon, California-based company’s shares traded at $15 each. The trading gives Reformation a market value of about $886 million, based on the outstanding shares in its filings.
Womenswear Firm Reformation (ORG) IPO Womenswear Firm Reformation (ORG) IPO Reformation Inc. (ORG) Permira (ORG) IPO (ORG) Vernon (LOCATION) California (LOCATION)
Originally published by Bloomberg Markets Read original →

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